Employer Brand and Employee Value Proposition

Turn real employee experience into an accurate, differentiated proposition and consistent candidate journey.

What you will build

An evidence-based employee value proposition and candidate communication audit.

Before you start: Talent Engineering Fundamentals, or equivalent recruitment experience.

74 min estimated, including practice. 4 written lessons.

What you will learn

• Discover the experience behind the promise
• Build a proposition with proof
• Align the candidate journey with the promise
• Learn from attraction and retention feedback

Course lessons

1. Discover the experience behind the promise
2. Build a proposition with proof
3. Align the candidate journey with the promise
4. Learn from attraction and retention feedback

Complete the lessons and pass the five-question knowledge assessment at 80% to earn a free course certificate. Exercises are self-directed, not independently graded.