Account Mapping and Hiring-Signal Research

Map organisations and buying roles, then turn public changes into careful discovery hypotheses.

What you will build

An account map and signal-to-question research brief.

Before you start: Talent Engineering Fundamentals, or equivalent recruitment experience.

74 min estimated, including practice. 4 written lessons.

What you will learn

• Understand the account structure
• Interpret signals with alternative explanations
• Prioritise accounts by fit and readiness
• Maintain a signal-to-action workflow

Course lessons

1. Understand the account structure
2. Interpret signals with alternative explanations
3. Prioritise accounts by fit and readiness
4. Maintain a signal-to-action workflow

Complete the lessons and pass the five-question knowledge assessment at 80% to earn a free course certificate. Exercises are self-directed, not independently graded.